The user has many demands when it comes to modern intranets, and many people associate a modern intranet with “the digital workplace”. And yes, the intranet is, without a doubt, a central player when it comes to the digital workplace, but the intranet is only a part of the workplace.
Well then, what is an intranet?
The intranet is many things and has greatly evolved through time, which is why it can be difficult to keep track of what an intranet actually is (and isn’t), and which requirements should be set for one’s intranet. That is why we have decided patch things up, and write this small article, that gives insight into how the intranet has developed through the years, why the modern intranet is an essential part of the workplace, and how the modern intranet can be the key to any digital workplace.
Do you find yourself pretty lit up in the history of the intranet, then skip the first two themes and jump direct to the last section...
- THE STATIC INTRANET: KNOWLEDGE THAT IS EASILY AVAILABLE
- THE DYNAMIC INTRANET: THE USER AT THE CENTER
- THE MODERN INTRANET: EMBRACES YOUR DIGITAL WORKPLACE
The intranet, not unlike many great ideas through time, never stands still. In the early days, the intranet was simply all of the company’s computers, that had been connected. It later evolved into something more tangible, where a shared platform connected all of the company’s digital solutions into a local and secure network, that offered the employees an array of options and functions.
In the beginning, the intranet helped ease communication and many considered the intranet an opportunity to share information from a central hub to employees. The solution consisted of static websites, intended for one-way communications with limited options, like the sharing of company policies, news from the company, or other internal activities such as anniversaries. The responsibility of sharing information on the intranet, typically fell on one department such as the HR- or communications department.
It was primarily a static intranet, centered around one-way communication from management to the employees, where the most dynamic part of the system, was the information that was continually publicized by a given unit. The possibility of interaction was non-existent.
The technological advancement brings with it many new needs and areas of priority, that the intranet needs to comply with, and that helps the development of the intranet from a static to a more dynamic platform.
Effective communication is still one of the intranet’s main objectives, but the need for knowledge sharing creates a need for functions that enable interaction between users. By doing this, the intranet is moving away from being a top-down run platform and is moving towards being a dialogue-based platform, that opens up a whole new world of information sharing. By using the dynamic intranet, the company will connect better, and the intranet will become more versatile and will have much more to offer to each individual employee, and to the company as a whole.
The development of the intranet from a static to a dynamic platform has opened up entirely new opportunities for internal communication in companies. It is this development, that we at Colibo are so incredibly proud of having been a fundamental part of.
The dynamic intranet is an entirely new way of seeing intranets and ownership. The user is at the center and becomes an integral part of the intranet’s success. This comes down to the fact, that the intranet allows not only user interaction but also decentralized management, where the responsibility of managing the information- and news flow is no longer concentrated in one place but is spread out on different departments and users.
The dynamic aspect is without a doubt going to stay, and intranets are now required to be able to handle both static and dynamic communication and information sharing, and most important of all, the intranet needs to be able to solve this task while keeping the user at the center.